Ghana is setting its sights on strengthening local industries and expanding global reach, as plans for a national trade fair were unveiled at the 10th Ghana Beverage Awards in Accra.
Speaking on behalf of President John Dramani Mahama, the Minister for Trade, Agribusiness and Industry, Elizabeth Ofosu-Agyare, announced the initiative, describing it as part of a broader push to promote Made-in-Ghana products and elevate the country’s brands both locally and internationally.
The awards ceremony, themed “A Toast to Ten,” doubled as a platform to highlight the growing importance of Ghana’s beverage sector. According to the minister, the industry plays a vital role in the country’s economy, supporting key sectors such as agriculture, manufacturing, retail, and hospitality, while also driving job creation and sustaining livelihoods.
She reaffirmed the government’s commitment to the sector’s growth, pointing to initiatives like the “Feed the Industry” programme, which aims to strengthen the link between local agricultural production and beverage manufacturing.
She also revealed that a new Agribusiness Policy is currently under consideration, designed to encourage value addition and support business expansion.
Industry leaders also used the event to call for innovation and forward-thinking strategies.
Ernest Boateng, CEO of Global Media Alliance, urged beverage companies to embrace emerging technologies such as artificial intelligence.
He noted that AI could significantly improve operations by helping businesses predict consumer demand, enhance product quality, and optimise efficiency.
Boateng added that leveraging data-driven tools would allow companies to better understand market trends and stay competitive in an increasingly dynamic global landscape.
The proposed national trade fair, alongside policy reforms and technological adoption, signals Ghana’s broader ambition to position its local industries particularly the beverage sector as strong players on the global stage.
TNAM
Edited By Egwu Patience Nnennaya
