Adeosun Launches Nidacity Platform To Empower Nigerian Startups

Kemi Adeosun has established a new platform, Nidacity, to equip Nigeria’s entrepreneurs particularly young and female founder swith practical education, mentorship, and timely business intelligence to build resilient and thriving businesses.

Nidacity, a private sector educational media platform dedicated to entrepreneurs, officially went live on Tuesday at www.nidacity.com⁠

Adeosun, alongside a group of entrepreneurs and professionals, said the initiative aims to tackle the 95 per cent startup failure rate in the country, beginning with a landmark national survey on the roots of Nigerian enterprise.

The former minister said the launch of Nidacity became necessary due to the human cost of startup failures in communities across the country.

She said, “The timing is urgent. Nigeria has the world’s highest entrepreneurship rate, yet as many as 95 per cent of Nigerian startups do not survive beyond five years. With Small and Medium Enterprises (SMEs) accounting for 85 per cent of all employment in the country, the human cost of that failure is felt in every community across the nation.”
Adeosun, however, noted that the same statistics present a powerful opportunity.

According to her, “Nigeria’s entrepreneurs are already doing something extraordinary they are creating the vast majority of jobs in this country, from the ground up, often with very little support.
“The data tells us something remarkable: if we can help more of these businesses survive and grow, the employment gains for Nigeria will be enormous.

Nidacity is not a charity it is an investment in the people who are already building this economy. Make them better, and everyone benefits.”
She further described the “Many Roads” survey as a landmark digital survey and living archive of Nigerian enterprise history.

She explained, “At its centre is a deceptively simple question: how did the entrepreneurial spirit that defines so many Nigerian households come to be, and why does it endure? Many Roads invites Nigerians across the country to contribute the origin stories of their family businesses, collectively mapping the deep cultural and generational roots of Nigerian enterprise over time.

“The resulting dataset will yield original, evidence-based insights into the cultural and structural drivers behind Nigeria’s remarkable entrepreneurial history insights that have, until now, remained largely undocumented.”

She stressed that the survey’s findings would be published on the Nidacity platform and shared with policymakers, educators, investors, and the general public.

Adeosun said “Many Roads” will form the evidentiary foundation for Nidacity’s broader mission to strengthen business education, support enterprise development, and reduce startup failure rates across Nigeria.

The platform is structured around five interconnected pillars: Builders, a flagship podcast featuring interviews with entrepreneurs; Entrepreneur Profiles, a peer-to-peer learning library; Resources, offering tools for SMEs; Education, delivered through videos, webinars, and micro-courses; and News Analysis, providing insights to help entrepreneurs navigate the evolving business landscape.

According to a statement by her media aide, Oluwadamilola Oguntimoju, Nidacity provides tools, resources, training, and news relevant to entrepreneurs across Nigeria through digital, audio, and community formats.

Adeosun is an economist, chartered accountant, and finance professional with over 35 years of experience. She served as Nigeria’s Minister of Finance from November 2015 to September 2018, where she implemented fiscal reforms including the Efficiency Unit and the Whistleblower Policy, which led to the recovery of billions of naira.

She also served as Commissioner for Finance in Ogun State, where she increased the state’s internally generated revenue by over 600 per cent.